I don’t just report data. I turn problems into priorities, and priorities into decisions.
You know your content has problems—not searchable, not engaging, not meeting your business goals. My content strategy services will elevate your brand’s voice and online presence. With over 12 years of experience in strategy and content creation, I specialize in audits, GEO/AEO/SEO searchability, competitive analysis, and the creation of impactful copy in all formats, including website, social, and thought leadership. Leverage my expertise and passion for great messaging to create compelling content that resonates with your audience and drives results.
Schedule a free discovery call with me at https://calendly.com/christinefgiraud.
Some of my clients
My Portfolio & Case Studies
CONTENT WRITING SERVICES
COMPETITIVE ANALYSIS - VIEW CASE STUDY
INFO ARCHITECTURE - VIEW CASE STUDY
NAVIGATION & SEARCH - VIEW CASE STUDY
CLARITY & FINDABILITY - VIEW CASE STUDY
GEO/AEO/SEO - VIEW CASE STUDY
REPURPOSING CONTENT - VIEW CASE STUDY
THOUGHT LEADERSHIP - VIEW CASE STUDY
DIFFERENTIATION - VIEW CASE STUDY
LEAD GENERATION - VIEW CASE STUDY
WEBSITE REVAMP - VIEW CASE STUDY
SOCIAL MEDIA
ENTREPRENEURSHIP
What I Can Do For You
As a content strategist and creator, I help organizations transform their messaging from confusing to clear, from buried to discoverable, and from ordinary to compelling. With over 12 years of experience, I dig into what's not working with your content—whether it's failing to reach the right people, missing the mark on engagement, or simply not delivering on business goals—and I develop practical solutions that make a real difference.
My approach centers on understanding the complete picture: what your audiences need, what competitors are doing, and what will actually move the needle for the organizations I work with.
What I do:
Conduct comprehensive content audits to identify gaps, weaknesses, and opportunities in existing materials
Develop searchability strategies across GEO, AEO, and SEO to help content reach the people who need it
Perform competitive analysis to understand market positioning and uncover differentiation opportunities
Create content across multiple formats, including website copy, social media, and thought leadership pieces
Build information architecture and navigation systems that make complex healthcare information accessible
Repurpose and refresh existing content to extend its value and reach
Craft messaging that establishes thought leadership and builds trust with healthcare audiences
I will help your brand find its authentic voice and use it to create meaningful connections.