I help clients have content with better findability, user engagement, and differentiation from competitors so they can better serve their audience. I’ve worked as a strategist for 3 years with MERGE, a marketing agency in Boston, and as a remote contractor. My clients include health systems, payors, pharma/device enterprises, and nonprofits.

Main areas of expertise:

• Content audits

• Competitive analyses

• Editorial guidance

• SEO and AIO analysis and strategy

• AI for content compliance, building taxonomies, research, and inspiration

“Christine was such a pleasure to work with, and if given the chance, I couldn't be happier to work with her again. As a content strategist, Christine has an uncanny ability to connect with and thoroughly understand the needs of the end user. Paired with her willingness to openly collaborate with stakeholders and internal project teams alike has been a proven recipe for success in my opinion (and experience).”

Brandon Rumburg, Sr. Digital Project Manager, MERGE, Boston, MA